With the passing of iconic musician Zubeen Garg, Assam has lost not just a cultural figure but a symbol whose music and presence united communities and conveyed the pulse of the state’s hopes and grievances. As Assam prepares for the 2026 Assembly elections, analysts warn that conventional political messaging anchored in populism and communal division will no longer resonate with the public. Instead, the call is for a new political rhetoric that embodies Assam’s rich musical heritage and prioritizes harmony and inclusivity.
Historically, Assam’s political vocabulary has leaned on divisive language: insiders versus outsiders, identity anxieties, and majoritarian narratives. Experts and observers urge politicians to move away from these tactics and learn from Assam’s musical traditions, which stress listening, cooperation, and unity. Zubeen Garg’s legacy, both musical and social, served as a bridge, expressing complexity and celebrating coexistence in a state fraught with tensions.
In the aftermath of Zubeen’s death, public mourning manifested as collective solidarity, with diverse communities gathering to honor his songs and spirit. This moment of shared grief stands in contrast to recent years of division, and many see it as an opportunity for leaders to adopt a politics of empathy and resilience, embracing what Rahul Gandhi described as a "Mohabbat ka Dukan", the affirmation of love in the face of strife.
The article contends that future electoral success in Assam is contingent on leaders’ willingness to move beyond infrastructural promises and developmental rhetoric, and instead to recognize the central role of culture, storytelling, and dialogue in shaping political belonging. Strategies that include funding grassroots music, supporting regional languages, and protecting cultural diversity are recommended as meaningful alternatives to token gestures.
As the state moves toward the 2026 polls, the need for a "Notun Axom" (New Assam) has evolved to reflect not just modernization but the rediscovery of lived harmony and optimism. Assam’s political leaders are challenged to echo the rhythms of its people and to honor Zubeen Garg’s legacy by nurturing hope, conversation, and inclusion, essential components for genuine unity and progress in the years ahead.
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