An Indian YouTube channel, Bandar Apna Dost, has emerged as the most viewed YouTube channel in the world, clocking a staggering 2.07 billion views, according to a recent study by video creation platform Kapwing. The achievement places the Indian creator ahead of several globally popular channels, highlighting the growing dominance of Indian digital content on the world stage.
Kapwing’s analysis examined the top 100 trending YouTube channels across multiple countries, studying view counts, audience engagement and content performance. Among hundreds of channels analysed worldwide, Bandar Apna Dost secured the top position based purely on total views, making it a standout success story from India.
The channel is known for its simple, engaging and largely non-verbal content featuring a monkey character, which appeals strongly to children and family audiences. Its format allows it to cross language and cultural barriers, helping it reach viewers not just in India but across Asia, Africa, Europe and the Americas. This universal appeal is seen as a key factor behind its massive global viewership.
Experts say the success of Bandar Apna Dost reflects a larger trend in digital media, where short, visual storytelling and child-friendly content are driving exponential growth. Indian creators, in particular, are leveraging low-cost production, high-volume uploads and platform algorithms to reach global audiences at an unprecedented scale.
The milestone also underlines YouTube’s role as a powerful platform for Indian creators to achieve international recognition without traditional media backing. With India already one of YouTube’s largest markets, such achievements further strengthen the country’s position in the global creator economy.
As competition intensifies among digital creators worldwide, the rise of Bandar Apna Dost serves as a reminder that relatable ideas, simple storytelling and consistency can turn local content into a global phenomenon.
