In a world where fashion increasingly meets sentiment, a unique trend is making waves among parents and jewellery enthusiasts alike breast milk jewellery. Beyond mere sparkle or shine, jewellery has always been a keeper of memories, from engraved names to miniature photos. Today, parents are taking this concept further by immortalizing moments of motherhood in pendants, rings, earrings, bracelets, and other wearable keepsakes made from breast milk.
The idea taps into the fleeting nature of childhood. One moment, your baby is celebrating their first birthday, and the next, they’re off to school, then college, carving their own path. These milestones pass quickly, leaving behind only memories. Breast milk jewellery allows parents to preserve those intimate moments in a tangible, wearable form.
While the concept might seem novel, it has existed for over a decade. Reports indicate that in the West, breast milk jewellery started gaining attention around 2007, primarily through e-commerce platforms like Etsy. It wasn’t until the 2010s that the trend went viral, aided by social media and mom blogs. In India, Chennai-based entrepreneur Preethy Vijay launched “Mommy’s Milky Love” in 2016, claiming to be the first venture offering breast milk keepsakes in the country. Since then, the trend has expanded, with small creators crafting cufflinks, keychains, and bespoke jewellery infused with breast milk. The Shark Tank India episode featuring Preety Maggo in 2019 may have been met with skepticism, but today, breast milk jewellery enjoys a growing and enthusiastic customer base.
The creation process is surprisingly scientific and intricate. Parents usually send a small quantity of breast milk to artisans, who preserve it using powders, heat, or other techniques. Once stabilized, the milk is treated like ceramic material poured into moulds and customized with colours, sparkles, or personal touches. The final product can range from costume jewellery to pieces set in gold, silver, or platinum, often designed to last a lifetime with proper care.
DIY kits have also emerged for those who want a hands-on experience. These kits come with moulds, preservative powders, and chains, allowing parents to transform their milk into unique keepsakes at home. This hands-on approach taps into the nostalgic joy of crafting while creating deeply personal jewellery.
The trend isn’t limited to breast milk anymore. Modern keepsakes now include umbilical stumps, baby hair, blood, and even IVF-related materials. Celebrities, like actress Vinny Arora, have embraced the trend, sharing pendants made from breast milk and umbilical cord stumps.
While many parents love the sentimentality of this jewellery, others find it off-putting, highlighting the subjective nature of fashion and personal expression. For enthusiasts, however, these pieces are more than jewellery they are timeless custodians of memory, blending style, emotion, and personal history. In an era where personalization and nostalgia dominate, breast milk jewellery exemplifies how fashion can capture the most intimate moments of life.
Ultimately, this trend reflects a larger movement in fashion: the desire to make pieces that are deeply personal, emotionally resonant, and uniquely memorable. Love it or hate it, breast milk jewellery is redefining the boundaries of wearable keepsakes, turning moments of motherhood into lasting treasures.
