New Delhi [India], March 25: Tasva, a menswear brand resulting from a collaboration between ABFRL and Tarun Tahiliani, has launched a flagship store in Pune. Located on MG Road, the 2400 sq ft store offers a sophisticated design and a high-quality shopping experience.
The launch saw the presence of Bollywood heartthrob Vijay Varma, as well as the Brand Head of Tasva, Ashish Mukul. Not just a boutique, the Pune store is an experience in itself. Inspired by traditional elements and designs, coupled with contemporary sophistication, the store embodies Tasva's mission to redefine Indian men's fashion in the modern era.
Within, the store showcases Tasva's festive range, comprising gorgeous kurta sets and bundis, with vibrant screen prints and contemporary designs that provide a new twist to traditional wear. The wedding range features opulent sherwanis, achkans, indo-western ensembles, and bandhgalas, all crafted in lavish material and finished with elaborate embroidery.
"We wanted our Pune flagship store to reflect the essence of Tasva—a sublime blend of fashion, heritage, and craftsmanship," said Ashish Mukul, Brand Head for Tasva. "Each and every detail, from the visual identity of the store to the floor plan, has been deliberated to orchestrate a seamless and interactive buying experience, so that our customer gets a truly Tasva experience." With professionally trained stylists on hand for one-on-one advice, Pune store guarantees an unparalleled retailing experience.
Veteran designer Tarun Tahiliani, founder of Tasva, was thrilled about the launch: "At Tasva, we've reinterpreted Indian menswear with a cut that rivals the precision of Western tailoring, tempered perfectly with age-old traditions. Every garment is handcrafted to lend a crisp, sophisticated look and ease of movement and comfort. Indian dressing has long been associated with grandeur, but we believe it must also be effortless to wear—so that men are able to bask in their special moment with confidence and poise. Pune has always cherished good craftsmanship, and we are excited to introduce Tasva's subtle sophistication here."
Vijay Varma also spoke about his excitement for the launch, stating, "I spent two wonderful years as a college student in Pune, and to be here for this launch is like coming full circle." He spoke about his own experience with Tasva, stating, "I've worn Tasva a few times, and what impresses me most is how light and comfortable the clothes are, yet they look elegant. That's precisely what you want for weddings and special occasions—something that looks royal but is easy to wear. Pune has always valued great craftsmanship, and I'm looking forward to introducing Tasva to the people here."
With increasing presence in prominent cities of India, Tasva is redefining premium ethnic menswear with attire that celebrates tradition, workmanship, and contemporary style. For weddings, and other events, special days are best done the Tasva way!
About Tasva
Tasva is a wedding and occasion wear brand for the new-age Indian man, introduced by ABFRL in collaboration with leading designer Tarun Tahiliani. Tasva aims to deliver fashionable and comfortable Indian attire. With its emphasis on quality craftsmanship and modern design, Tasva is redefining Indian wear for the modern man.The brand offers an extensive range of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and accessories. The brand's exquisite products are available at exclusive Tasva stores across India and online at their portal.
