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The Economy of the Heartbeat of Rural India

The Jazzbaat News Desk
Dec 09, 2025 07:05 PM
The Jazzbaat News Desk
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9 days ago Dec 09, 2025 07:05 PM

The sector of handicrafts in India is not only the form of art, but it is the rural economy of the country; it is a source of livelihoods of millions of artisans in India. The industry has more than 64.66 lakh handicraft artisans who are involved in the production of the handicraft and this has led to the growth of the national economy as well as the protection of the cultural heritage of India. This is evidenced by the astounding variety of products-318 GI-tagged handicrafts and more than 450 formal crafts categories-at the very least due to the long-standing appreciation of craftsmanship around the world.

In its essence, handicrafts are a combination of art, culture, and craft and can provide a visual and cultural experience that cannot be done by mass-produced products. These are handcrafted and highly detailed products with much historical and ethnic meaning in many of them. It is a labour-intensive industry with decentralized structures and is a saviour of rural India particularly women, Scheduled Castes (SCs), Scheduled Tribes (STs), and Other Backward Classes (OBCs), who constitute the workforce in this industry. To most people, handicrafts are considered a source of part time or supplementary income, which enables the smoothing of the income distribution during off seasons in the agricultural sector.

Programmes by the government such as the National Handicrafts Development Programme (NHDP) have been very fundamental in offering the sector the much-needed support. Artisans are being identified, formalised and empowered with specific budget and schemes like the Pehchan Artisan Identification programme to enjoy the benefits of the welfare schemes. Such initiatives have not only seen to it that traditional craft skills are carried over to the new generations but also saw to it that the artisans are able to respond to the changing demands of the global market.

International markets have offered a good platform to the handicrafts in India and the sales have been outstanding; in the year 2024-25, India has exported the goods to the value of 33,122.79 crore. Art metal wares, woodworks, textiles that are handprinted and embroidered goods are some of the products which have very high demands all over the world. Indian artisans have now shown that traditional craftsmanship can be a success in a globalized economy with markets such as the USA taking 37 percent of the export of the handicraft. The attention paid to digital marketing, skills development, and capacity building by the government, as well as its export promotion activities, guarantee the fact that the industry is still growing.

It is important to note that even though the national handicrafts week is held with the aim of honoring the role of the artisans, it also highlights the role that the sector plays in empowering women in rural areas, improving local economies as well as protecting the cultural heritage of India which is observed between December 8-14. It is crucial that, when it comes to a future of sustainable economic development, India must have its handicraft sector as the pioneer of such change-enabling artisans, appreciation of cultural heritage, and the establishment of avenues to prosperity to rural India.

To sum up, the handicraft industry in India is an indicator of an inclusive development, cultural continuity, and economic support. With the help of keeping this sector alive and well through sound policies, the government is not just saving the lives of millions of people but it is also saving an invaluable section of the soul of the nation.

SOURCES: The Jazzbaat News Desk

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