Delhi Police have turned cricketer Virat Kohli’s recent viral Instagram statement into a creative traffic advisory, winning hearts online for their wit and humour.
Kohli had recently joked in an Instagram video that the platform's algorithm was showing him only food content, saying, "Algorithm is the biggest mystery of life." The clip quickly went viral and sparked fun reactions online.
Jumping on the trend, Delhi Police posted a traffic alert on social media, using Kohli’s words in a clever twist. The caption read: “The biggest mystery of life? For Delhiites, it's traffic! Don’t let jams spoil your innings. Plan your route like a pro, not like an algorithm.”
The post, shared on X (formerly Twitter) and Instagram, featured a photo of Kohli with a playful edit, advising commuters to avoid peak hour traffic by checking live updates.
Social media users praised the post for being funny and relevant. Many commented that this is a smart way to grab attention and spread awareness about road safety.
This isn’t the first time Delhi Police have used pop culture for public messaging. From Bollywood dialogues to cricket memes, the department has often mixed humor with serious messages to connect with the youth.
The campaign using Kohli’s quote is already being shared widely, showing how smart and timely messaging can make even traffic updates go viral.
